9.2 Auckland Council photo galleries and heraldry

Photo galleries

Most councils maintain photo galleries of their elected members, including past and current mayors and councillors. 

Where to find council photos

Heraldry and branding

In local government, ‘heraldry’ typically refers to a coat of arms, which includes: 

This tradition began in ancient Britain and has been used as a form of identification, distinguishing one council from another. 

Heraldic designs are approved by the College of Arms in London on behalf of the Crown.  

Auckland Council’s approach

Auckland Council does not use heraldic symbols. Instead, like many modern organisations, it has developed a brand identity. The council's brand is represented by the pōhutukawa logo, which can only be used with permission from Auckland Council.