The mayor has a duty to support local initiatives that benefit Auckland and its communities. In this role, he/she can speak and act in multiple capacities - as ambassador, facilitator, promoter and encourager. This may involve highlighting initiatives or championing issues of the day and helping local communities gain recognition.
On occasion the mayor will often be accompanied by a kaikōrero (competent speaker of te reo and oratory) to provide cultural advice and support at Māori functions and events.
By convention, the mayor is the council’s primary representative at public events. It is not appropriate for other elected members to usurp the mayor’s representative role without his/her agreement. The mayor may delegate some of these duties to the deputy mayor, another Councillor or local board members.