Heraldry in a local government context usually refers to a coat of arms, consisting of a helmet, shield and crest. It may also include a motto. Its usage dates back to ancient times in Britain. A coat of arms is a mark of identification and can serve to distinguish one council from another. The College of Arms in London approves designs on behalf of the Crown.
Auckland Council has not designed any heraldic items. In line with modern organisations, it has developed its own brand (signified by the pōhutukawa logo), which can be used only with the council’s permission.